Our Story & Meet Matt Cooley, CFP® | Inspire Wealth Partners
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OUR MISSION

An uncompromising commitment to cultivate change and elevate the standards of financial advice.

MEET MATT

Matt Cooley, CFP®

FOUNDER & FINANCIAL ADVISOR
Matt holds a double-major in Accounting and Finance from the College of Business and Economics at Boise State University. He began his career as an accountant for a large public accounting firm in Seattle, where he learned firsthand how critically-important tax minimization is to building wealth. He later joined a multi-billion-dollar wealth management firm in the Bay Area, where he advised a broad range of high-net-worth and ultra-high-net-worth clients from tech executives working to maximize their equity-based compensation to vineyard owners crafting steps toward retirement. He founded Inspire Wealth Partners in 2019 because, to his core, he believed financial advice could and should be different.
On a more personal level, Matt lives in the great city of Boise, Idaho with his wife Kaitlin, sons Lincoln and Graham, daughter Hadley, and their two dogs, Rory and Harper. He enjoys sports, traveling, cooking, and taking advantage of the abundant outdoor activities Idaho has to offer. In addition to his Chairman of the Board responsibilities at Metro Community Services, he also spends time volunteering in the local sports community.
As a CERTIFIED FINANCIAL PLANNER™, he's made a commitment to technical excellence and the highest ethical standards in the industry. His mission is to leverage his knowledge and expertise to provide clients with peace of mind, allowing them the freedom to focus on family, friends, and community, and to enjoy the things most important to them.
In addition to helping clients work toward keeping more of and growing their wealth, Matt believes financial advisors have a platform to inspire clients to live a healthier, happier, and more fulfilled life. He's been inspired by others to live life fully and wants nothing more than to pay that feeling forward.
100%
FIDUCIARY & FEE-ONLY
200+
FINANCIAL PLANS COMPLETED
300+
HOURS STUDYING FOR CFP®
$0
COMMISSIONS OR REVENUE SHARING
OUR BELIEFS

Our beliefs shape our identity, culture, and vision for the future. We think it's important for us to articulate, share, and communicate these beliefs so you can develop a deeper understanding of who we are and how we think.

01
We believe in upholding our fiduciary duty at all times, placing our clients' interests above our own.
02
We believe the fees you pay should be based on your unique needs, not just the size of your portfolio.
03
We believe our financial conversations should be simple and free of industry jargon.
04
We believe in focusing our energy on things we can control, such as fees and expenses, portfolio risk, and spending habits.
05
We believe education empowers and inspires confidence in your future. We want you to understand what we're doing and why we're doing it.
06
We believe no one can reliably and consistently beat the market through timing, security selection, or any other active-investment strategies.
07
We believe in a portfolio strategy predicated upon low-cost, broadly-diversified investments.
08
We believe risk and return are related. If you expect high returns, you should be willing to accept short-term volatility.
09
We believe engaging in relationships and our community leads to a richer, more meaningful life.
10
We believe in the power of a positive outlook. Historically, markets have experienced temporary declines on their way to permanent advances.
PHILOSOPHY

The way we serve you, plan with you, and design your portfolio is based entirely on what's uniquely important to you.

01
Bespoke offering
Instead of putting you in a box, we build a new box around each and every client. We craft specific strategies and construct custom portfolios to fit your goals, timeline, and vision for your life.
02
Evidence, not guesswork
We implement low-cost and broadly diversified portfolios grounded in decades of research.
03
Independent
We are not beholden to proprietary solutions. In fact, every dollar we earn comes directly from you, never from kickbacks, commissions, sales contests, or other misaligned incentive programs. This provides the autonomy to provide high-quality solutions, software, and service.
INSPIRE
WEALTH PARTNERS
Thank you for taking the time to learn more about our firm. We'd welcome the opportunity to speak with you and, more importantly, to listen.
Matt Cooley signature LET'S CONNECT
PHONE: 208.830.7953
EMAIL: MATT@INSPIREWEALTHPARTNERS.COM
Inspire Wealth Partners
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800 W. Main Street, Suite 1460
Boise, ID 83702
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Fee-only · Fiduciary · CFP® Professional
Wealth inspired.